J:son Match’n Catch – realistic fishing flies.
Flies that imitates the natural insect will catch more fish, it's as simple as that. J:son Match’n’Catch makes it alot easier to select the right flies and match them with what the fish are feeding on. As a fly fisherman we need to see the whole picture and understand the life cycle of the insects that fish feed on. We need to be able to present flies that imiates all the various stages within the life cycle of a certain insect.
The concept behind J:son Match’n’Catch is made with one simple thing in mind – match the right fly with what the fish is feeding on and make it a catch. Isn’t it kind of strange that many fly fisherman will spend thousands of Euros or Dollars on fly rods, reels and lines, but will overlook the single most important item – the fly? To succed we need some basic knowledge about the insects that fish feed on. A hatch always starts at the bottom and we need to have imitations of the nymph, larvae, pupae, the hatching insect and the adult. All of these are part of a hatch.
Quality is a word that implements on everything that has a J:son logo. The flies are included and they all need to live up to several criterias.
Affordable – long lasting fishing flies will be cheaper in the long run.
Realistic – they need to imitate the real insects that fish feed on.
Proportions – the right size, form, silhuett and looks.
Floatation – all dry flies are almost unsinkable and work with a minimal use of chemical preparations.
The right imprint on the surface – all dry flies should ride on the surface so that they make a correct imprint similar to the natural insects.
Soft and flexible – so that when the fish strikes, the flies will feel natural.
Movemet – all imitations of nymphs, larvae, pupae and other aquatic insects has to move and look natural in the water.
Hooking – all hooks on the flies needs to be shaped so that no material will be in the way during hook up and so that the fish can not use the materials to free itself.
As far as possible all flies are tied with materials designed by J:son. The company is based in Sweden and many of these materials are made here and are non-toxic and environmentally smart. This gives J:son a unique advantage to control and overlook the production. The result are realistic and long lasting fishing flies that truly catch fish.